Sometimes, your go-to-market strategy doesn’t need a rebrand or a budget boost. It needs a reset.
Founders often come to me when they’ve lost traction. Pipeline’s drying up. Messaging feels stale. Product is fine, but sales aren’t landing. The truth is: they’ve outgrown their original GTM—and now it’s working against them.
Here’s how I help fix that.
Step One: Stop the Spin
It always starts with brutal clarity.
- What do you actually do?
- Who is it really for?
- Why should anyone care now?
We strip everything back. We cut the fluff. We find the signal.
- Case Snapshot: Series A HRTech Platform
Last year, a founder was chasing enterprise logos but kept getting ghosted. Their messaging was full of buzzwords, their website read like a deck, and sales kept building custom use cases.
We reframed the whole proposition around one core user need. Rebuilt the message house. Killed the extras. Within 3 months, win rate went up and deal cycles shortened.
Step Two: Rebuild the Motion
Once we have a sharp narrative, we build the engine behind it. That might mean resetting the sales deck, reworking the website, aligning with product, and enabling the team.
We don’t start with “what campaigns should we run?” We start with:
- Where are we trying to take this business?
- What has to be true for that to happen?
Then we work backwards.
- Case Snapshot: Recruitment SaaS Post-Merge
Two brands, two cultures, one confused GTM. We redefined the core value prop, mapped out ICP priorities, and rebuilt the entire demand motion – marketing, sales, and CS aligned around a single GTM plan. Momentum returned.
Step Three: Reconnect with the Market
A GTM reset is only a reset if it lives in-market. You’ve got to test it, ship it, speak it. Fast.
I coach founders to get loud again. To say what they really think. To lead with conviction – not consensus. That confidence is contagious.
This isn’t strategy theatre. It’s a reset that gets you back in control.
Need to reset your GTM? Let’s talk.
